Mercur USA Announces North American Distribution Network Expansion with Educators Resource

Released on: September 22, 2008, 7:02 am

Press Release Author: Mercur USA

Industry: Education

Press Release Summary: Mercur USA announced today the expansion of their US
distribution network with Educators Resource, a wholesale distributor of pre-K -8
learning materials. Mercur USA is the North American operations of Brazilian-based
Mercur, a world leader in the manufacturing and marketing of quality school and art
supplies since 1924. Mercur USA will offer their full line of educational and
select art erasers through Educators Resource. (All erasers are Phthalates and
Latex-free.)

Press Release Body: Miami, September 22, 2008 –- Mercur USA, a leading manufacturer
of the highest quality school, office and fine arts supplies including erasers and
pencils, announced today the expansion of their US distribution network with
Educators Resource, a wholesale distributor of pre-K -8 learning materials. Mercur
USA is the North American operations of Brazilian-based Mercur, a world leader in
the manufacturing and marketing of quality school and art supplies since 1924.

“We are pleased that Educators Resource has selected Mercur USA as a supplier of
erasers based on our firm’s 84 year history of designing and manufacturing the
highest quality school and art erasers. Our products are the most innovative and
performance-driven erasers on the market and have been used by millions of school
children and artists around the world. We are pleased that American school children
will now have the opportunity of using Mercur products in their pursuit of
educational excellence,” said Claudio Andreis, General Manager, Mercur USA.

Mercur USA will offer their full line of educational and select art erasers through
Educators Resource, including the following (all erasers are Phthalates and
Latex-free):

• Large Pink Clean Eraser -Premium large pencil eraser with sharp beveled edges.
Soft and flexible.

• Big Pro White Plastic Eraser -Unique plastic holder design, Phthalates, and latex
free large eraser to erase pencil marks.

• Colored Pyramid Shape Pencil Cap Erasers - Pyramid shape pencil cap erasers in
pink color. Soft and flexible. Fits over most pencil diameters.

• Medium Pink Clean Eraser -Premium pencil eraser with sharp beveled edges. Soft and
flexible.

• Eclipse Ink and Pencil Eraser -Dual purpose eraser. White part erases pencil marks
and grey part erases ballpoint ink marks.

• Oval and Triangle Shapes Erasers -Get out of the traditional rectangle, square
shapes! Oval and Triangle shapes erasers

• Colored Rounded Pencil Cap Erasers -Rounded shape pencil cap erasers in assorted
colors. Soft and flexible. Fits over most pencil diameters.

• Large and Medium Kneaded Art Erase -Stretch and shape to highlight and erase
charcoal, pastels and graphite. Good for art and technical drawings.

• Prism Eraser - "Ergonomic shape, phthalates and latex free. Excellent to erase
bible dry highlightermarks.

• Medium Colored Kneaded Art Eraser -Stretch and shape to highlight and erase
charcoal, pastels and graphite. Good for art and technical drawings.

• Colored Pencil Set 12 and 24 long pencils -Vibrant colors available in both 12 and
24-count boxes. High resistance and durability




“Mercur USA’s quality eraser products will enhance our offering to our independent
dealer network throughout the US by ensuring that schools, educators and children
only use the best products available in our market,” said J. Bradford Summersell,
Executive Vice President, Educators Resource.

About Mercur USA


Since 1924 Mercur has provided, and continues to provide the highest quality
products and the latest in development and design. In the last five years, it has
developed over 450 new products, winning very important international awards in its
category. Mercur has also won national awards such as the ‚”Melhores Marcas 2008‚”
(“Best Brands Brazil 2008”), which Mercur was reviewed in 10 categories against 20
brands and consistently counted in the top positions. Mercur was cited as the
leading brand in erasers for the eighth consecutive year and was given 2nd place in
glue sticks and 3rd place in liquid glues. Additionally, for the first time, Mercur
was rated a leading brand in the Mechanical Pencil category.
Currently, Mercur covers over 30 countries, delivering on its promise of “Simple
ideas and great solutions.” Mercur is proud to launch Mercur USA, which is the North
American operation of Brazilian-based Mercur.


About Educators Resource

Educators Resource is the leading wholesale distributor of preK-8 learning materials
and educational toys used by schools, teachers, parents and children. We provide
value to our retail customers by providing "best-in-industry" stock replenishment
and order fulfillment services across a broad selection of products. The value of
our services is determined by the accuracy, speed, and fill rate of our order
processing, excellent customer service, and supply chain and operational efficiency.


Contacts:


Media Contacts
AJR & Partners, Inc.
305.665.5755

Alec J. Rosen
alecjr@ajrpartners.com

Sales Contacts

Cláudio Andreis
General Manager
Mercur USA LLC
claudio@mercurusa.com
http://www.mercurusa.com
Phone: (1) (888) 501-3809



Web Site: http://mercurusa.com

Contact Details: Media Contacts
AJR & Partners, Inc.
305.665.5755

Alec J. Rosen
alecjr@ajrpartners.com

Sales Contacts

Cláudio Andreis
General Manager
Mercur USA LLC
claudio@mercurusa.com
http://www.mercurusa.com
Phone: (1) (888) 501-3809

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